What Tourists Get Wrong About Italian Style (and How to Dress Like You Belong) - What to wear in Italy

This morning, I sat in the piazza with my usual caffè, watching the daily wave of tourists spill into Tarquinia — sun hats bobbing, backpacks swinging, and cameras ready. My husband and I have a bit of a game we play: guessing where people are from based purely on their outfits. And trust me, we’re rarely wrong.

It’s not about mocking — it’s actually fascinating. Clothing really does tell a story. And in Italy, it tells you everything.

So what gives them away?

Let me paint you a picture.

• The oversized cargo shorts and slogan t-shirts? Probably American.

• The bright technical gear and hiking sandals? Likely German.

• The head-to-toe black with designer logos? Parisian, possibly.

• And the Italians? They're barely distinguishable from the locals... because they are the locals.

The thing is, Italians don’t just dress up — they dress with intention. Even for a trip to the market or a quick coffee.

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Here’s What Most Tourists Get Wrong About Italian Style:

1. Dressing for comfort over elegance.Of course you want to be comfortable while traveling — but Italians manage to do both. Linen trousers, a light cotton shirt, leather sandals: chic and breathable.

2. Choosing function over form.Bulky backpacks, hiking gear in the middle of town, or outfits that scream “practical” over “presentable” stand out instantly. Italians are masters of blending the two — a roomy tote, a wide-brimmed hat, stylish sunglasses.

3. Not thinking about the silhouette.Italian style is all about balance — slim cropped trousers with a flowy top, or a fitted dress with simple flat sandals. The clothes skim the body and move beautifully.

4. Sticking to fast fashion or logo-heavy looks.Italians favour quality basics that last. Think neutral tones, natural fabrics, timeless cuts. You won’t find many logos or TikTok trends here.

5. Forgetting the power of grooming. Hair brushed. Lipstick on. Sunglasses polished. Even the most casual outfit is elevated by attention to the little things.

How to Dress Like You Belong in Italy (Even Just for the Day)

What to wear in Italy. Here’s what I recommend if you want to blend in — or at least not feel like a walking tour group:

• Pack fewer pieces, but choose better fabrics and fits.

• Neutral colours + one pop (a scarf, a bold earring, a red lip).

• Leave the athletic wear for the gym — opt for linen, cotton, and breathable pieces.

• Choose chic leather sandals or loafers over chunky trainers.

• Add a pair of sunglasses, a crossbody bag, and a relaxed air of nonchalance.

Want Help With What To Wear In Italy and Creating an Italian-Inspired Wardrobe?

This is exactly what I help women do — whether you're visiting Italy, living here, or just longing to bring a little la dolce vita to your wardrobe.

You can start with my free guide: “Pack Like an Italian” — it’s filled with tips to create a travel wardrobe you’ll love to wear (and be photographed in).

Or if you're ready to go deeper, my Taste of La Dolce Vita session is a personal, joyful way to reconnect with your essence and your style — Italian style.

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