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What Not to Wear in Italy (and What to Wear Instead)

You want to be comfortable when you’re exploring Rome or strolling through Tuscany — of course you do. But does comfort mean sacrificing style? Not if you do it the Italian way.

When you look around the streets of Rome, Florence, or Venice, it’s often easy to spot the tourists. Cycling shorts, leggings with long t-shirts, baggy mid-thigh shorts, clumpy sneakers, and floppy cotton hats — these are the tell-tale signs of “tourist wear.” While practical, they’re rarely flattering, and often less comfortable than you might imagine. Synthetic fabrics cling in the heat, trainers feel heavy after hours of walking, and ill-cut shorts do no favours for anyone.


The good news? There are so many alternatives that are stylish, breathable, and effortless. Natural fabrics such as linen, cotton, and silk keep you cool. Flowing midi dresses, tailored shorts, chic sandals, and lightweight shirts not only look elegant but also feel far more comfortable in the Italian sun.


I’ve created some visuals to show the difference: the “typical tourist look” versus chic Italian-inspired alternatives. You’ll see how a little more thought — and a touch of care — completely transforms the way you present yourself.


Because yes, you’re on holiday. And no, you may never see those people again. But caring about your style is also caring about yourself. And isn’t that what la dolce vita is all about?


What not to wear in Italy - and what to wear instead -


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Dressing beautifully for Italy doesn’t need to be complicated — it just takes a little thought, a few well-chosen pieces, and the right guidance. My Travel Capsule is designed to make packing simple yet stylish, so you always feel at ease and elegant on your trip.


The Dolce Vita Travel Capsule
90
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Or, if you’re ready to immerse yourself fully, my Italian Style Retreats invite you to experience elegance, culture, and la dolce vita in person.


The Italian Essence Style Retreat
60
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Image by Igor Oliyarnik
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